Expert

Yeşim Öztekin

Director

Yeşim Öztekin has led across EMEA and LATAM at Google and Digital Turbine; she guides companies on growth in digital channels, expansion into new markets, and sustainable scaling.

Yeşim Öztekin is an international manager and consultant specialized in digital transformation, strategic growth, sales leadership and organizational transformation with over 25 years of experience. Throughout her career, she has worked in technology, digital platforms and data-driven growth; leading companies' scaling, international growth and sustainable transformation processes.

In her professional career, she has assumed senior-level leadership roles at world-leading technology companies such as Google and Digital Turbine, a global mobile growth platform; building teams in different markets in the EMEA and LATAM regions, developing strategic partnerships and managing growth projects reaching millions of users.

With her global-scale experience, she focuses not only on companies using digital tools; but on transforming data, customer insights and organizational capabilities into fundamental growth levers. She aims to provide revenue increase, customer loyalty and operational efficiency by creating data-driven decision-making cultures.

Throughout her career, she has led numerous transformation programs in digital marketing, customer acquisition, omnichannel strategies and technology-based growth; differentiating herself through her approach of addressing technology, people and organizational culture together.

Today, she provides consulting to companies in digital transformation, growth strategies and organizational change; particularly working with technology companies, organizations in scaling phases and companies seeking to enter international markets.

Through her approach bringing together people, technology and culture; she aims not only to provide strategic direction to organizations but to produce measurable and sustainable results.

Areas of Contribution

Digital transformation strategies
Digital marketing and growth management
Data analytics and customer insights
Sales leadership and revenue growth strategies
Strategic partnership development
Business development and growth strategies
International market expansion
Organizational transformation and culture management
Customer acquisition and loyalty strategies
Omnichannel customer experience design
B2B SaaS growth strategies
AdTech and MarTech structuring
Market expansion strategies
Leadership and team development
Creating data-driven growth culture

Areas of Expertise

Yeşim Öztekin