Sertaç Oral
Director, Founding Partner, Head of Sales & Business Development, General Manager
With 25+ years of experience, I consult companies in corporate entrepreneurship, business development, and sales. I have held leadership roles at Alcatel, Unilever, and Bosch. I mentor on innovation and growth strategies.
Sertaç Oral is a business leader and innovation consultant with 28 years of experience in technology, innovation, corporate entrepreneurship and growth strategies; combining engineering foundation with business development, sales and innovation leadership.
A graduate of Istanbul Technical University in Electronics and Telecommunications Engineering, Oral specialized in microelectronics in the early years of his career; following project management roles at Unilever, he worked on modem chip designs at Alcatel in Belgium, subsequently serving in GSM technologies and project management areas.
Having completed his master's degree at Gebze High Technology Institute in laser and lidar systems, Oral subsequently completed his MBA at European School of Economics in Italy to strengthen his engineering and technology-focused perspective with business and strategy dimension; specializing in marketing effectiveness and return on investment (ROI).
During his approximately 15-year career at Bosch, Oral provided marketing, sales and business development leadership in automotive and power tools sectors; leading creation of new business models, development of alternative sales channels and design of international expansion strategies.
In the final period of his Bosch career, Oral focused on corporate entrepreneurship projects; playing active roles in programs supported by University of California Berkeley and specializing in Lean Startup methodologies. This process shaped his approach to integrating innovation into corporate structures.
In 2022, through Goobal Vision Innovation which he founded, he began providing consulting to organizations in innovation systems, corporate entrepreneurship and new business model development. He also contributed to the development of Now & New, one of Frank Mattes' important works in corporate innovation.
Today, he provides support to startups, scale-ups and organizations in business model innovation, growth strategies, systematic business development and market expansion. He serves as active mentor at Techstars Boston, Founder Institute, Nasdaq Entrepreneurial Center, ITU Çekirdek and various European programs; playing a strong role in innovation and entrepreneurship ecosystems.
Through his approach combining technology background with commercial perspective; he contributes to organizations creating new growth areas and ventures scaling systematically.
Areas of Contribution
For Corporations:
- Establishment of corporate entrepreneurship systems
- Design of corporate entrepreneurship programs
- New business model development
- Business model innovation
- Establishment of innovation management systems
- Creation of new revenue areas
- Corporate growth strategies
- Development of innovation culture
- Corporate transformation and innovation training
For Ventures and Scale-ups:
- Go-to-market (GTM) strategies
- Sales and business development
- Growth strategies
- Business model validation
- Market expansion internationally
- Startup mentoring
- Systematic growth models
- Advisory board membership
- Fractional CEO / CSO support
- Strategic partnership development
Areas of Expertise
Corporate Entrepreneurship | Innovation Management | Lean Startup | Business Model Innovation | Go-to-Market Strategies | Growth Management | Business Development | Sales Strategies | Technology Commercialization | Startup Mentoring | Corporate Transformation | Fractional Leadership | Globalization | Go-to-Market | Venture Building | New Business Models