Expert

Seda Özbay

Fractional CCO, CRM, Loyalty Programs and Customer Experience Leader.

She has over 30 years of experience in the technology sector, specializing in CRM, loyalty programs, product development and customer-centric growth strategies. She has held leadership roles at Turkcell and Koç Group and now works as a consultant & mentor

Seda Özbay is a transformation leader with over 30 years of experience in the technology sector; specialized in CRM, loyalty programs, product development and customer-focused growth strategies. Throughout her career, across a wide range spanning from large-scale technology companies to entrepreneurship ecosystem; she has worked on customer experience, product management and business partnership models.

Beginning her professional career in the telecommunications sector, Özbay served in marketing and business development at Telsim, Hyundai and Alcatel, establishing a strong foundation in technology-focused business models. One of the significant turning points in her career was the responsibility for project management and business partnership development she assumed at Turkcell. During this period, she provided leadership to critical projects in internal transformation initiatives, business partnership ecosystems and new business models.

Subsequently leading customer success and product management teams for many years at Diagnosis Technology Marketing within Koç Group; she developed CRM strategies, loyalty programs, product designs and digital transformation projects for leading brands operating in over 10 sectors. She particularly specialized in building systems that transform customer data into business results, designing loyalty mechanisms and increasing customer lifetime value.

Today, providing support to organizations in CRM consulting, loyalty programs, product and business development and digital transformation. She also serves as mentor with EMCC accreditation, providing guidance to entrepreneurs and young professionals.

Also playing active roles in the entrepreneurship ecosystem, Özbay serves as strategic consultant at Kombyn, an artificial intelligence-based style assistant venture; providing support in customer experience and growth strategies.

Seda Özbay possesses applied experience particularly in transforming ideas into customer-focused products and services, building strong partner ecosystems and creating sustainable growth systems.

Areas of Support

CRM strategies and customer lifecycle management
Loyalty program design and management
Customer experience and customer success systems
Product development and lean product management
Digital transformation projects
Partner ecosystem and business partnership management
Revenue growth and customer value optimization
Design thinking applications
Agile methodologies and team management
Startup mentoring and product validation processes
Technology-focused business model development
Building bridges between corporate and entrepreneurship worlds

Key Areas of Expertise

Seda Özbay