Onur Erkara
C-Level Executive, General Manager, Sales & Marketing Deputy GM
With 20+ years of experience in the manufacturing and B2B sectors, he led in sales and business development. He managed 1.7 billion USD in revenue, gave companies momentum with his projects, and was a pioneer in digital and corporate transformation.
Onur Erkara is a commercial growth and transformation leader with over 20 years of experience in iron-steel, metallurgy and rail systems sectors; specialized in sales, marketing, export and business development. Throughout his career, he has assumed senior-level management roles in heavy industry companies; providing leadership to large-scale sales operations, international growth programs and digital transformation projects.
Beginning his professional career as CRM Specialist at İskenderun Iron Steel within OYAK Mining Metallurgy Group, Erkara conducted critical projects in customer management, sales processes and CRM systems; playing active roles in applications increasing customer satisfaction and standardizing processes. During the same period, he contributed to ISO TS 16949 Automotive Management System work, assuming significant responsibilities in strengthening quality and customer processes.
Subsequently serving as Sales Manager at Erdemir, Erkara gained experience in managing high-volume sales operations; providing leadership to strategic business development, budget management and CRM structure transformation.
Joining Kardemir in 2016, assuming positions as Marketing Manager, Export Manager and Sales & Marketing Director, Erkara managed annual sales volume of 1.7 billion USD, expanded export network to 25 countries and played critical roles in the company's international growth strategies. During this period, he focused on customer satisfaction, profitability increase and digital transformation projects.
On the digitalization side, he provided leadership to SalesCloud, MarketingCloud and SAP S/4HANA integration projects; while also implementing IRIS Railway Industry Standard applications, contributing to process institutionalization.
In 2024, serving as Deputy General Manager of Sales and Marketing at Çokyaşar Holding; he managed Turkey and US operations, providing leadership to increase export ratios and develop global growth strategies.
As of 2025, serving as General Manager at Acarlar Wagon; managing production, commercial operations, investment planning and international growth processes. Together with teams and operations under his management, he focuses on planning new investments, exploring merger opportunities and working on market expansion.
Onur Erkara contributes to companies' sustainable growth journeys through his strategic perspective, commercial growth focus and operational discipline approach.
Areas of Support
- Development of sales and marketing strategies
- Export growth strategies and new market entry
- Global customer and channel development
- Commercial growth in heavy industry and manufacturing sectors
- Business development and commercial transformation projects
- CRM systems and customer management processes
- Digital transformation and sales technology integration
- SAP and commercial process optimization
- Strategic partnerships and international collaborations
- Company growth plans and commercial structuring
- Operational efficiency and profitability improvement
- Senior team management and leadership development
Key Areas of Expertise
Sales Leadership | Export Management | Heavy Industry | Business Development | Global Growth | Commercial Transformation | CRM | Digitalization | General Management