Expert

Nilgün Esgin Güden

CMO, COO, Start-up Mentor, Coach

(5 reviews)

A graduate of ITU Management Engineering with 20+ years in marketing, sales, and business development across the FMCG, telecom, transportation, and insurance sectors. An ICF-certified coach and start-up mentor focused on leadership and entrepreneurship.

Nilgün Esgin Güden is a marketing and transformation leader with over 20 years of experience in FMCG, telecommunications, transportation and insurance sectors; specialized in strategic marketing, CRM, customer experience and data-driven growth. Throughout her career, developing customer-focused growth strategies, providing leadership to large-scale transformation projects and focusing on strengthening, making measurable and making sustainable the relationship organizations establish with customers.

Beginning her professional career in marketing at Gima, Güden subsequently assumed critical responsibilities for approximately 11 years in marketing, data analytics, CRM, product management and strategic marketing functions at Turkcell. During this period, she played active roles in projects including 3G launch and Yellow Box Loyalty Program, among some of Turkey's largest transformation projects; developing strategies transforming customer data into business results.

Continuing her trainer journey that began at Turkcell for many years, Güden combines her technical expertise with education and mentoring approach, contributing to development of individuals and teams.

Serving as CRM & Customer Relations Director at Kamil Koç in 2017, Güden restructured the company's customer experience strategies and led establishment of one of Turkey's largest loyalty ecosystems by implementing the Boomerang loyalty program reaching over 5 million members.

Serving as Marketing Director and Corporate Health Sales Director at Türkiye Sigorta between 2020–2023; she assumed active roles in customer, brand and sales transformation projects during the Güneş Sigorta, Halk Sigorta and Ziraat Sigorta merger process.

Today, through coaching, consulting and training activities, she supports organizations and individuals; continuing her work in customer-focused growth, marketing strategy and leadership development.

Also active as an author, Güden is the author of "Two Generations, One Journey" and shares her experiences through her writings, trainings and mentoring work.

Areas of Support

Strategic marketing and growth strategies
CRM and loyalty program design
Customer experience management
Data-driven marketing and analytics approach
Product management and product strategies
Market entry strategies
B2B sales process structuring
Business development and commercial growth projects
Customer lifecycle design
Leadership and team development
Career and executive coaching
Training and mentoring programs

Key Areas of Expertise

Nilgün Esgin Güden