Nevra Duru
Strategic Marketing, CMO Leadership, Brand Management, Customer Experience, Pricing, Growth Strategy
Director and CMO experience in marketing at P&G, Turkcell, Türk Telekom, Signify, Mars Athletic, and Avansas. Consulting and mentorship focusing on strategy and marketing.
Nevra Duygu Duru is a marketing leader with over 27 years of experience in the telecommunications, fast-moving consumer goods (FMCG), e-commerce, and wellness sectors, specializing in strategic marketing, brand management, and growth strategies. Throughout her career, she has assumed senior marketing leadership roles in global and local organizations, leading brand growth, customer experience, and commercial transformation processes.
A graduate of Robert College and Boğaziçi University's Department of Business Administration, Nevra completed her MBA at Cornell University. Combining her strong academic background with the field experience she gained across various sectors, she takes an active role in both the corporate world and the entrepreneurship ecosystem.
Starting her career in brand management at Procter & Gamble, Nevra developed the foundations of a consumer-centric marketing approach there. Subsequently, she worked in consumer and corporate marketing organizations within Turkcell, rising to the position of Assistant General Manager of Marketing at Turkcell Superonline.
During the Türk Telekom – TTNET – Avea integration process, she served as Marketing Director in critical transformation processes, contributing to the merger of different organizations, customer management, and the restructuring of brand strategies.
Throughout her career, she has served as CMO in companies operating in diverse sectors such as Philips Lighting (Signify), Mars Athletic (MAC, MACFit, Nuspa), and Avansas; being responsible for brand management, customer experience, pricing, digital marketing, and growth strategies. She has a particularly strong track record in omnichannel customer experience design, structuring marketing organizations, and developing sustainable growth models.
On the consulting side, she works with various companies in the telecommunications, media, retail, banking, energy, and services sectors, providing support for strategic marketing and growth-oriented projects.
Simultaneously taking an active role in the entrepreneurship ecosystem, Nevra has been mentoring startups at İTÜ Çekirdek since 2018, at Tech Istanbul from 2024 onwards, and in various accelerator programs, supporting startups in their growth, go-to-market, and business model design processes.
Areas of Contribution
Strategic marketing and growth strategies
Brand building, positioning, and brand management
Marketing communications and integrated communication strategies
Go-to-market strategies and designing new growth areas
Pricing strategies and revenue optimization
Customer experience and customer journey design
E-commerce and digital growth strategies
CMO mentoring and marketing leadership development
Strategic roadmaps and growth plans for startups
Business model development and scaling strategies
Structuring of marketing organizations
Omnichannel marketing and customer management
Areas of Expertise
Strategic Marketing | CMO Leadership | Brand Management | Customer Experience | Pricing | Growth Strategy | E-Commerce | Startup Mentorship | Go-to-Market Strategies