Nazlı Soylu is a C-Suite executive, consultant, professional coach and lecturer with over 25 years of experience in marketing, brand management, commercial growth and organizational transformation. Throughout her career, she has held senior marketing positions at multinational and local companies across FMCG, energy, retail and stationery sectors, leading brand growth, innovation, portfolio management and go-to-market initiatives.

Soylu graduated from Boğaziçi University with a Bachelor of Science in Business Administration, majoring in Marketing, with Honors. She built her professional career around marketing and brand management. She began her career at Shell as a Retail Sales Coordinator and Vehicle Identification System Coordinator, followed by Brand Manager and Senior Brand Manager roles at Türk Henkel and SC Johnson.

Between 2006 and 2007, Soylu served as Hygienic Products Marketing Manager at Evyap. She then joined Ülker Hero Gıda, where she held the positions of Marketing Manager and Commercial Director. During this period, she revitalized the brand's portfolio strategy and tripled the jar market. She also established a channel-specialized sales force within Yıldız Holding's sales organization and led new segment launches in the dairy and baby snacks categories.

As Marketing Director at Kerevitaş within Yıldız Holding, Soylu restructured the marketing organization in line with Yıldız Holding Marketing Action Standards. She also developed a Frozen Food Education Program based on consumer insights and identified barriers, while defining new development areas, entry strategies and a three-year NPD pipeline.

Between 2015 and 2016, Soylu served as Marketing Director at DeFacto. She transformed the brand from a male-dominated, comfort-focused positioning into a more women-focused, affordable and fashion-oriented brand. She pioneered the launch of colour-changing T-shirts in Türkiye, supported by a 360-degree communication campaign that increased sales in the T-shirt category. She also led the brand house development, logo updates and preparation of the brand book for the countries in which the company operates.

Between 2016 and 2017, Soylu worked as a Freelance Management Consultant and Professional Coach. During this period, she provided strategic support to technology start-ups such as Mettus Energy and Summ Group in developing and executing their go-to-market strategies. She also continued her professional coaching activities.

From 2017 to 2023, Soylu served as CMO and Executive Committee Member at Adel Kalemcilik / Faber-Castell within Anadolu Group. During this period, she introduced a new portfolio strategy approach and the 9-box methodology for Adel and Faber-Castell. She repositioned the Adel brand within the affordable entry-price segment and restructured end-to-end pricing, campaign, portfolio and product management processes. She also led the reassessment of Adel's vision statement and refined Faber-Castell's brand positioning in Türkiye in alignment with its global positioning.

Between 2023 and 2024, Soylu served as CMO, Marketing Director and Executive Committee Member at Pınar Su ve İçecek. She led customer acquisition and retention initiatives across multiple ordering channels, including applications, web and WhatsApp. She also contributed to building customer communities across ordering platforms, strengthening brand loyalty and developing personalized sales and pricing approaches for A+ OOH customers.

Since 2024, Soylu has been the Founder of Nazlı Soylu Consultancy & Training, where she continues to provide consulting and training services. Her areas of focus include brand strategy, brand positioning, portfolio optimization, new product development, digital marketing, go-to-market strategy, commercial strategy and marketing transformation. She is also an Adler Certified Professional Coach, providing coaching to professionals and leaders across different organizational levels.

Throughout her career, Soylu has received multiple industry awards, including Golden Effie, Silver Effie and Bronze Effie awards, as well as Fashion TV Turkey's Best Fashion Campaign of the Year award. She has received 11 awards in total, including three Golden Stevie awards.

Nazlı Soylu has particularly strong hands-on expertise in brand strategy, brand positioning, portfolio management, new product development, go-to-market strategy, digital marketing, commercial growth, pricing and marketing organization transformation.

Areas of Contribution

• Brand strategy and brand positioning
• Portfolio management and optimization
• Go-to-market strategies
• New product development and product launches
• Marketing strategy
• Digital marketing
• Consumer insights and segmentation
• Customer and consumer behavior
• Commercial growth strategies
• Pricing and promotion strategies
• Trade marketing
• Route-to-market strategies
• Category management
• Brand equity and brand communication
• Corporate communication
• Marketing organization transformation
• Professional coaching
• Executive and leadership development

Areas of Expertise

Brand Strategy | Brand Positioning | Portfolio Management | Product Development | Go-to-Market Strategy | Digital Marketing | Consumer Insights | Trade Marketing | Category Management | Pricing Strategy | Revenue Management | Product Marketing | Brand Equity | Marketing Transformation | Professional Coaching | Executive Leadership