Expert

Murat Kurtlar

General Manager, Director, Mentor

Over 30+ years of work experience, I held leadership roles at Bosch Turkey. I provide consulting to organizations in the automotive, digital transformation, and defense industries in sales, marketing, strategy development, team management, innovation, and entrepreneurship.

Murat Kurtlar is a senior executive with nearly 35 years of experience in automotive, defense industry, industrial transformation and technology-focused business development; specialized in sales leadership, digital transformation, Industry 4.0 and organizational development.

Beginning his professional career as a Naval Officer in the Turkish Navy in the field of electronics and electronic warfare systems, Kurtlar combined his technical foundation with leadership and commercial management experience, subsequently serving in transformation-focused leadership roles in the automotive and industrial sectors in the following years.

Serving in various management positions at Robert Bosch Turkey for over 25 years; he assumed critical responsibilities in automotive aftermarket sales, technical sales, dealer network management, mobility solutions and Industry 4.0 projects. He managed extensive sales networks in Turkey and Iran markets; leading sales, marketing and transformation projects for automotive OEMs, manufacturing facilities and industrial customers.

In his final assignment at Bosch as Industry 4.0 Projects Sales Director, he led digital transformation journeys of manufacturing companies; developing transformation projects with multinational teams in maintenance, quality, energy management, traceability and production efficiency areas.

In 2022, he served as Aftermarket Services Manager at TOGG, Turkey's domestic electric vehicle; contributing to aftermarket organization structuring and establishment of operation processes with next-generation mobility approach.

Today, serving as General Manager at BUTEKOM, he leads management of textile and composite laboratories, R&D projects, prototyping work and advanced materials technologies; conducting innovation and transformation projects in automotive, rail systems, defense, maritime, construction and aviation sectors.

Through his approach addressing technology, people and business results together; he provides strategic guidance in companies' growth, productivity and transformation processes.

Areas of Contribution

Development of sales and marketing strategies
Industry 4.0 and digital transformation projects
Automotive and defense industry consulting
Business model development and Business Model Canvas work
Startup and SME mentoring
Building and managing high-performing teams
Industrial efficiency projects
Green transformation projects
Technology and innovation management
Executive mentoring and leadership development
Career mentoring
P&L management and operational performance improvement
Dealer and channel management
Multinational team management
R&D and prototyping project management

Areas of Expertise

Murat Kurtlar