Mehtap Yıldız

Mehtap Yıldız is a business leader with over 30 years of experience in product development, strategic marketing, innovation and organizational transformation, combining her corporate leadership background with entrepreneurship and ecosystem building.

With a degree in Electrical and Electronics Engineering and an MBA background, Yıldız brings together technology, product and commercial strategy. Throughout her career, she has led a broad range of functions spanning manufacturing, product development, strategic marketing and category management.

Throughout her professional career, she has held senior leadership positions at leading Turkish brands such as Arzum, Homend and English Home, where she led product development, innovation, category management, brand growth and organizational transformation initiatives. She has actively contributed to critical transformation projects, including the creation of new categories, digitalization of product development processes, global sourcing structures and the development of growth strategies.

At Arzum, she managed product and marketing organizations and led growth strategies across multi-category structures. Through her innovation-focused approach, she contributed significantly to increasing revenue generated from new products. At English Home, she led the establishment of new categories, the redesign of product development processes and the digitalization of product management functions.

Today, through MYLAB, which she founded, she provides end-to-end support to companies across product development, sourcing, manufacturing, product marketing and innovation. Through the PLATINYAKA platform, she brings experienced leaders, organizations and startups together, delivering mentoring, fractional leadership and transformation-focused projects.

Combining her corporate experience with the entrepreneurship ecosystem, Yıldız provides practical, execution-focused contributions to companies and startups in product management, innovation, leadership and community building.

Areas of Contribution

• Product management and innovation process setup
• New product development and Stage-Gate methodologies
• Category management and growth strategies
• Strategic marketing and brand positioning
• Pricing and channel strategies
• International sourcing and supply management
• Building product development organizations
• Manufacturing, sourcing and product lifecycle management
• Organizational transformation and leadership
• Entrepreneurship, mentoring and scaling strategies
• Community building and ecosystem management
• Fractional leadership and consulting models

Areas of Expertise

Product Management | Innovation Management | Strategic Marketing | Category Management | Product Development | Stage-Gate | International Sourcing | Sourcing | Leadership | Community Management | Entrepreneurship | Fractional Leadership | Organizational Transformation | Brand and Growth Strategies