Expert

İdil Dorsan

CMO, Chief Communications Officer

(1 reviews)

Marketing and Communication regional management experience in Turkey and Southeast Europe at brands such as Visa, Vodafone and Yapı Kredi. Consulting and mentoring in strategy, marketing, communication and crisis management with 30 years of corporate experience.

İdil Dorsan is a leader with 30 years of international experience in financial services, telecommunications, payment systems and technology ecosystems; specialized in strategic marketing, corporate communication, innovation programs, public relations and entrepreneurship ecosystem.

Beginning her career in the banking sector, Dorsan established a strong foundation in financial product management, marketing and brand management. While working in individual banking product management at Pamukbank, she designed and brought to market in 2001 the flexible limit virtual card application that has become an industry standard today; demonstrating her customer-focused innovation approach in the early stages of her career.

Serving as part of the founding team at BankEuropa / Millennium BCP, she managed the brand's Turkey structuring, naming process, marketing strategy and launch operations; subsequently assuming roles in brand transformation processes at Yapı Kredi Worldcard, specializing in payment systems and brand management.

During her tenure as Corporate Relations Director and Yapı Kredi Foundation Manager at Vodafone Turkey, she led high-visibility projects such as number portability communication, 3G tender processes and Turkey's first iPhone launch.

Between 2009–2024, serving in marketing and corporate communication leadership roles in Turkey and Southeast Europe region at Visa; Dorsan managed regional teams across a vast geography spanning Turkey, Greece, Israel, Romania, Bulgaria, Croatia, Slovenia, Malta and Cyprus. She served in the founding team of the Visa Innovation Program; assuming active roles in the program's expansion to international markets.

In addition to her corporate career, she has conducted significant projects in social impact and financial inclusion. Her "I Can Manage My Money" project developed within financial literacy programs in collaboration with UNDP and OECD was highlighted globally as an example and featured in international media twice.

Today, she plays active roles in technology ventures, investment ecosystem and innovation; providing strategic support to startups through advisory board membership, mentoring and investor perspective. She works with ventures in GEN Turkey, Tech Istanbul and Arya ecosystems; while also actively participating in the entrepreneurship world as an angel investor and Limited Partner.

Through her multi-market management experience, strong communication skills and approach of building bridges between corporate and entrepreneurship; she serves as strategic partner in companies' growth, positioning and transformation processes.

Areas of Contribution

Startup advisory board and board membership
Startup strategy and business model creation
Business model canvas development
Investment preparation processes
Pitch deck preparation and review
Strategic marketing management
Brand building and brand management
Marketing communication strategies
Corporate communication and leader communication
Public relations and lobbying processes
Crisis communication and crisis management
Media relations and media training
Internal communication and employer branding initiatives
Multi-market regional management mentoring
Innovation program design and management
Corporate social responsibility programs
LinkedIn communication and visibility strategies
Entrepreneurship ecosystem and investor relations

Areas of Expertise

İdil Dorsan