Güven Borça is a brand consultant, trainer, author and entrepreneur with extensive experience in brand management, marketing, brand communication and consulting. Throughout his professional career, he has held marketing and brand management positions at leading companies in Türkiye. He later transitioned into brand consulting, making significant contributions to the development of brand management and brand consulting in Türkiye.

Borça graduated from the Department of Industrial Engineering at Middle East Technical University (METU) in 1985. Before beginning his professional corporate career, he established and operated a potato chips production facility within his family business. During this period, he played an active role in developing and launching the Çıtır Cips brand. He subsequently completed his military service before beginning his corporate career.

In 1987, Borça joined the Karamürsel factory of İpek Kağıt as a Product Development Engineer. In 1989, he moved to the company's marketing department. He was responsible for brands including Selpak, Solo and Silen, managing their brand and marketing activities. He also contributed to the launch of Marathon-branded products for out-of-home use.

Borça later joined Başer-Colgate, subsequently Colgate-Palmolive, where he spent approximately six years serving as Brand Manager, Group Manager and Marketing Manager. During this period, he managed major brands including ABC, Fab, Axion, Hacı Şakir, Palmolive, Colgate, Ajax and Protex, and led the launch of Palmolive shampoos in Türkiye. He also became one of Colgate-Palmolive's global trainers, delivering and coordinating the company's international training programs across countries in the region.

In 1991, Borça published his first article on branding in Marketing Türkiye magazine. Between 1993 and 1997, alongside his professional responsibilities, he began providing training in brand management. In 1997, he left his corporate career and focused on brand training and consulting.

In addition to consulting, Borça delivers talks and training programs on branding and marketing and continues to write articles. He teaches Brand Communication Management at Anadolu University Faculty of Communication Sciences. He combines his expertise in marketing and brand management with both academic and professional training.

Güven Borça is also recognized as an author. His first book, Bu Topraklardan Dünya Markası Çıkar mı? (Can World Brands Emerge from These Lands?), was published in 2002 and has reached 14 editions. His other books include Reklamlardan Sonra, Pazarlama Reçeteleri, Başka Akmerkez Yok, Marketing Recipes, Marka ve Yönetimi, İleri Dönüşüm Kutusu and Ballı Fındık. Between 2001 and 2003, he regularly wrote about marketing for Para magazine under the column title Reklamlardan Sonra. From 2017 to 2018, he also wrote columns for Dünya newspaper.

Güven Borça has extensive hands-on experience particularly in brand strategy, brand management, marketing, brand communication and building global brands from Türkiye. He combines his corporate marketing experience with consulting, training and writing to support companies in positioning, developing and growing their brands.

Areas of Contribution

• Brand strategy and brand management
• Brand positioning
• Marketing strategies
• Brand communication
• Marketing management
• Brand launches and new product go-to-market strategies
• Development of local brands
• Global brand-building strategies
• Brand consulting
• Marketing and brand management training
• Corporate brand management
• Brand portfolio management
• Product and brand development
• Marketing communications
• Brand growth strategies

Areas of Expertise

Brand Management | Brand Strategy | Marketing | Brand Communication | Brand Positioning | Marketing Management | Brand Consulting | Global Brand Strategies | Product Development | Brand Launch | Marketing Training | Brand Communication Management