Funda Seyrek

Funda Seyrek is a dynamic business leader with over 25 years of expertise in digital transformation and customer experience. Throughout her career, she is known for driving innovation and continuous growth through strategies that optimize customer journeys, enhance operational efficiency, and deliver measurable business outcomes. She possesses deep experience in leading cross-functional teams, managing large-scale transformation projects, and embedding a culture of innovation to ensure long-term organizational success.

Starting her education with a bachelor's degree in Public Administration and Political Science from Istanbul University in 1996, Seyrek also completed a master's degree in Economic History at the same university in 2000. In the following years, she earned an MBA from Istanbul Bilgi University (2008-2011) and another master's degree in Psychology from Altınbaş University (2022-2023). Additionally, she studied Financial Management at Rice Business - Jones Graduate School of Business in 2019.

She spent the longest period of her career at Turkcell Global Bilgi, where she held various leadership roles for nearly 25 years. During her tenure as Deputy General Manager from March 2014 to November 2024, she defined and executed digital strategies, including the Digital Maturity Index, to align organizational capabilities with strategic objectives. She streamlined processes and enabled data-driven decision-making by implementing RPA solutions and AI-driven dashboards. With a focus on operational excellence, she improved customer satisfaction scores by 15% through digital process optimization and boosted profitability by 3% through innovative solutions. She also developed robust systems to ensure seamless operations during crises such as natural disasters, social movements, and pandemics. Her achievements in customer experience earned her the world first place in the Best Customer Experience Category between 2016 and 2018.

Throughout her career at Turkcell Global Bilgi, she also took on significant roles such as Corporate Customers Experience and Operations Manager, Digiturk Operations and Account Manager, and Education & Development Unit Manager. Holding certifications in Lean Agile Strategic Leadership and Team Coaching, Seyrek has been continuing her career as the General Manager at CeyBer Digital since April 2025.

Areas of Contribution

• Digital transformation strategies and technology integration

• Superior customer experience design and customer journey optimization

• Operational excellence, cost savings, and profitability enhancement

• RPA solutions and AI-driven process automation

• Managing large cross-functional teams and agile business practices

• Business continuity and crisis management during emergencies

• Developing sales models, gamification, and incentive systems

• Leadership coaching, skills development, and employee training

Areas of Expertise

Digital Transformation | Customer Experience | Innovation Leadership | Operational Excellence | Leadership Coaching | Agile Practices | Crisis Management | Process Optimization