Figen Çamlıyurt
Sales Management, B2B Sales, Business Development, Channel Management, Startup Mentorship, OKR & KPI, Commercial Growth, Sales Leadership, Performance Management
With over 30 years of experience spanning from SMEs to large-scale companies through strategy, sales, and sales-management-focused transformation projects. A consultant, trainer, and mentor in business model design, OKR, sales, and business development.
Figen Çamlıyurt is a sales leader and consultant specializing in sales, business development, and organizational growth, with an extensive career spanning over 30 years from corporate governance to entrepreneurship. Having served as a senior executive in large-scale corporate structures and gained experience in founding and scaling companies as an entrepreneur, she approaches the business world with a multidimensional perspective.
Starting her professional career in the logistics sector, Çamlıyurt took an active role in managing field operations and sales teams as the Bursa Regional Manager at Ulusoy Kargo. She deepened the commercial perspective she developed during this period in the areas of structuring sales organizations and growth strategies in subsequent years.
In her roles as Assistant General Manager of Sales and Marketing and Business Development & Project Manager within Arıkanlı Holding, she led the restructuring of sales teams, customer-oriented growth strategies, and commercial transformation projects.
Taking on the role of Sales and Distribution Network Development Director at Demirören Group in 2010, Çamlıyurt carried out significant projects aimed at establishing dealer structures across Turkey, redesigning sales channels, and scaling distribution networks.
During her tenure as Assistant General Manager of Sales and Marketing and Board Member at OSAP, she worked in the areas of organizational transformation, restructuring, and sales strategies; following the transfer of the company to Multinet, she assumed responsibility for B2B sales strategies and customer management processes as the Key Account Sales Director within Multinet Corporate Services.
With FCS Consultancy, which she founded in 2018, she provides consulting services in strengthening companies' sales infrastructures, establishing team performance systems, structuring business development processes, and creating sustainable growth models. Simultaneously, as a MasterCamp Training and Consulting partner, she designs and implements training programs on leadership, sales management, and performance systems.
Taking an active role in the entrepreneurship ecosystem today, Çamlıyurt mentors startups and SMEs, providing support particularly in sales systems, business model design, and scaling processes. She continues her work as a mentor and ecosystem supporter at ITU Çekirdek, TRAngels, and various entrepreneurship platforms.
Areas of Contribution
Sales strategies and sales organization design
Building sales teams and performance management
Integration of OKR and KPI systems into sales teams
B2B sales models and channel strategies
Dealer and distributor structuring
Strategic sales development and revenue growth models
Business model canvas and business development processes
Entrepreneurship and startup mentorships
Growth strategies for SMEs
Customer management and key account strategies
Leadership development and sales team training
Organizational restructuring and commercial transformation
Areas of Expertise
Sales Management | B2B Sales | Business Development | Channel Management | Startup Mentorship | OKR & KPI | Commercial Growth | Sales Leadership | Performance Management