Expert

Esra Güler

Deputy General Manager and Board Member | Business Transformation and Strategic Operations Leader | COO

Esra Güler is a senior executive with over 29 years of experience in the banking, fintech, and HR-Tech sectors. She leads operational management, strategic transformation, and ecosystem building. Currently, she serves as the Deputy General Manager and Board Member at Yenibiriş.

Esra Güler is a senior executive and board member with over 29 years of professional experience in the banking, payment systems, smart card technologies, fintech, corporate benefits platforms, and HR-Tech sectors. Throughout her career, she has led large-scale operations management, organizational transformation, business development, and strategic structuring processes.

Stepping into her career in the banking sector at Pamukbank, Güler then undertook the management of card, ATM, POS, and OGS (automatic toll collection) operations of one of Turkey's largest state banks within Bileşim A.Ş. Subsequently, she worked as a manager in the field of payment systems and smart card technologies at AustriaCard.

Later, she served as the Deputy General Manager at Momento, where she managed the growth, business development, and strategic partnership processes of one of Turkey's leading corporate benefits and rewards platforms. In this role, she made significant contributions to the development of digital benefit ecosystems that support the employee experience within organizations.

In the most recent period of her career, she leads the strategic transformation of the company as the Deputy General Manager and Board Member of Yenibiriş. While coordinating operations, sales, customer operations, human resources, and finance functions, she spearheads the development of strategic collaborations and next-generation business models that bring together HR-Tech, fintech, and corporate benefit platforms.

Throughout her 29-year career, Esra Güler has managed teams of various scales and possesses strong field experience in the efficiency-oriented restructuring of high-volume operations, crisis management, process optimization, and the establishment of new ecosystems. With a management approach that focuses on designing not only current operations but also the future growth structures of organizations, she provides strategic contributions to sustainable growth and transformation processes.

Areas of Support

Increasing the operational efficiency of organizations, restructuring their processes, and creating scalable business models
Contributing to companies' creation of new revenue streams and establishing a stronger market positioning by developing strategic partnerships and ecosystem structures
Management of large-scale operations and ensuring business continuity during crisis periods
Organizational transformation and making team structures more efficient
Designing next-generation digital business models at the intersection of HR-Tech, fintech, corporate benefits platforms, and loyalty programs

Esra Güler