Esra Bağdat
CMO, CDO, Certified AI Consultant
She has worked for 25+ years in Artificial Intelligence, E-commerce, Marketing, and Digital Transformation. She held management roles at global brands and start-ups across Turkey, MENA, and Europe. She provides C-level support in E-commerce, Marketing, and AI.
Esra Bağdat is a digital transformation leader with over 20 years of experience in e-commerce, digital marketing, artificial intelligence strategies and digital transformation; providing leadership to growth and transformation projects in international markets. Through her experience in Turkey, MENA and European markets; she develops result-oriented approaches that bridge strategy with implementation in companies' digitalization journeys.
A graduate of METU Food Engineering, Bağdat completed her MBA at Yeditepe University in e-commerce and marketing. She has supported her expertise in artificial intelligence and digital transformation through training programs at institutions such as MIT, University of Virginia, Google Cloud, IBM and Vanderbilt University.
Beginning her professional career at DenizBank in internet banking, Bağdat subsequently assumed leadership roles in business development, digital platform management, marketing and e-commerce across different sectors. She gained digital content and platform management experience at Doğan Online; subsequently serving as Marketing and E-Commerce Director at Berner Turkey, providing leadership to commercial growth and digital channel structuring.
Between 2015–2024, serving as E-Commerce and Digital Marketing Director for Middle East, North Africa and Mediterranean Region at Grohe; she managed digital growth, channel strategies and customer experience transformations in multi-country organizations. She played active roles in regional-scale digital expansion, new channel creation and performance-focused growth programs.
Today, providing support to organizations through Fractional CMO and Fractional CDO approaches; offering consulting particularly in artificial intelligence strategies, e-commerce structuring, digital marketing transformation and organizational capability development.
Esra Bağdat's approach focuses on positioning artificial intelligence not merely as technology investment; but as a strategic capability strengthening companies' decision-making, marketing and operations processes.
Areas of Support
- Fractional CMO / Fractional CDO support
- Artificial intelligence strategy development and implementation plans
- Corporate AI transformation roadmaps
- AI literacy and executive training
- Prompt engineering and generative AI applications
- Establishment and restructuring of digital marketing strategies
- E-commerce channel establishment and optimization
- Multi-channel customer experience design
- New market and channel development strategies
- Digital team and organization design
- Agency management and performance systems establishment
- Data-driven marketing and performance management
- Turkey, Europe and MENA region growth strategies
Key Areas of Expertise
Artificial Intelligence Strategy | Fractional CMO | Fractional CDO | E-Commerce | Digital Transformation | Growth Strategy | AI Literacy | Digital Marketing | MENA Markets