Emre İlban
CEO
With 20+ years of experience in e-commerce and retail, he has managed both greenfield operations and scaled organizations throughout his career. He has led e-commerce and commercial operations within large-scale companies and has also served as CEO of an e-commerce startup.
Emre İlban is an experienced business leader with more than 20 years of experience in e-commerce, retail, and omni-channel commerce, leading commercial growth, operational management, and organizational scaling initiatives.
Throughout his professional career, he has led e-commerce and commercial operations at some of Türkiye’s leading organizations, including Boyner Holding, Trendyol, ebebek, and Şok Marketler, managing sales, marketing, operations, channel management, and growth processes end-to-end.
Throughout his career, he has worked across both large-scale corporate organizations and the startup ecosystem, gaining first-hand experience with the needs of companies at different growth stages. Most recently, in his CEO role, he was responsible for all commercial operations of an e-commerce-focused startup, leading transformation initiatives in growth, operational efficiency, and sustainable profitability.
One of his core areas of expertise is building e-commerce organizations from the ground up and enabling growing businesses to become scalable by eliminating operational bottlenecks. He has developed channel strategies within complex structures where marketplace, D2C, and physical retail channels operate together, creating sustainable balance between commercial performance and operational efficiency.
Today, he advises companies on establishing e-commerce operations, organizational restructuring, improving commercial performance, and building profitable growth models. His approach is not solely focused on strategy development but on building systems that create measurable results and work effectively in execution.
He works with organizations of different scales, from startups to scale-ups and corporations undergoing transformation, with a particular focus on supporting fast-growing companies facing operational efficiency and profitability challenges.
Areas of Contribution
• Establishing and scaling e-commerce operations
• Marketplace, D2C, and omni-channel strategies
• Commercial growth and profitability management
• Operational efficiency and process improvement
• Channel strategies and sales management
• Organizational design and team leadership
• E-commerce P&L management
• Optimization of operations and fulfillment processes
• Organizational design for scale-up journeys
• Retail and digital channel integration
• Commercial leadership at CEO / executive level
• Growth strategies and transformation programs
Areas of Expertise
E-Commerce | Omni-channel Management | Marketplace Strategies | D2C | Commercial Operations | Retail | Growth Management | Operations Management | Organizational Scaling | Channel Management | Profitability Management | Digital Commerce