Elif Manavoğlu
Deputy General Manager, CMO, CSO, CSMO
25+ years of leadership experience in business development, sales, marketing, CRM and supply chain management in domestic and international markets in construction, ceramics, tableware and deep tech sectors. Expertise in revenue growth, market entry strategies, operational excellence (OpEx), customer experience (CX), cost optimization and digital transformation (DX).
Elif Manavoğlu is a business leader experienced in business development, strategic marketing, product management and operational excellence; providing leadership to growth-focused organizations' international scaling processes. Throughout her career, she has played active roles in new market entries, revenue growth, brand positioning and commercial transformation projects across different geographies.
Possessing a strong background in developing growth strategies in international markets, creating new business opportunities and building sustainable commercial models, Manavoğlu has managed business development, customer management and growth projects in numerous regions including America, Europe, Central Asia, Balkans, Middle East and Africa.
With her experience in marketing and product management, she manages brand positioning, market research, customer experience and digital marketing processes from a strategic perspective; developing approaches that transform design and innovation into competitive advantage.
Possessing comprehensive experience in establishing and developing sales organizations, building high-performing teams and managing multicultural structures, Manavoğlu aims to create collaborative, results-oriented and sustainable team cultures through agile leadership approach.
Combining her commercial leadership experience with operational competencies, Manavoğlu has end-to-end management experience in S&OP processes, demand planning, procurement, logistics, inventory management and production planning. Through this approach, she creates scalable models supporting growth strategies with operational efficiency.
Areas of Support
- International business development and market expansion
- Strategic growth and revenue management
- Brand positioning and marketing strategies
- Establishment and development of sales organizations
- Product management and innovation strategies
- Multicultural team management
- S&OP and operations management
- Demand planning and supply chain coordination
- Customer experience and commercial growth strategies
- Organizational scaling and team structuring
Key Areas of Expertise
Global Business Development | Strategic Marketing | Commercial Growth | Product Management | S&OP | International Operations | Sales Leadership | Multicultural Team Management | Brand Strategy