Ebru Ertan Bilge

Ebru Ertan Bilge is a business leader and consultant with over 25 years of experience in brand management, sustainability, corporate communication and transformation management; who has led growth, reputation and change processes in global organizations.

Throughout her professional career in global organizations operating in energy, technology, lighting, FMCG and various other sectors; she has assumed senior-level responsibilities in brand strategy, sustainability, corporate reputation, stakeholder management and communication transformation. Having spent a significant portion of her career at Philips and subsequently at Signify, Bilge has led strategic projects that strengthened organizational brand value particularly during periods of high growth and transformation.

During her tenure as Integrated Communication Director at Signify, she was responsible for 54 countries within the METAP region covering Turkey, Middle East, Africa, Turkey and Pakistan; managing brand management, corporate communication, sustainability strategies and stakeholder management end-to-end. During this period, she played a critical role in the company's global transformation journey; managing public offering, organizational change and reputation management processes. She also actively participated in strategic decision-making processes through her roles on Signify Turkey and METAP Boards of Directors.

During her time at Philips, Bilge assumed brand and corporate communication leadership roles, leading significant projects in localization of global campaigns, increasing brand visibility and strengthening corporate reputation. During her commercial marketing leadership period, she worked on channel strategies, team transformation and performance systems.

In the early years of her career, she worked at BP Turkey and Castrol in marketing, project management and business development; developing a strong business perspective by experiencing both the commercial and operational sides of the business in the field.

Today, as an independent consultant, she provides consulting services to brands, start-ups and civil society organizations in strategy, sustainability, brand management and communication. She also serves as a moderator and speaker at conferences; supporting organizations to position communication as a strategic growth tool in their transformation journeys.

She contributes to organizations' long-term value creation processes by combining her field experience in corporate communication, sustainability and brand management with perspectives on cultural transformation, leader communication and corporate reputation management.

Memberships & Active Roles

BCCMag Sustainability Editor Corporate Communicators Association (KİD) – Board Member Sustainable Brands CMO Committee – Active Member Platinum Collar Member TurkishWIN – Volunteer Consultant C-Suite Connect Member Social Sustainability Platform – Founding Member Okan University & Izmir University of Economics – Advisory Board Member 7 consecutive years Turkey's Top 50 Corporate Communication Leaders – Business Life Magazine

Areas of Contribution

• Sustainability strategies and ESG communication
• Brand strategy and brand transformation
• Corporate communication and reputation management
• Transformation and change communication
• Leader communication and thought leadership initiatives
• Stakeholder management and investor communication
• Corporate reputation and crisis communication
• Culture transformation and organizational communication
• Sustainability-focused brand positioning
• Social impact and social benefit projects
• Corporate storytelling and strategic content management
• Board and senior management communication consulting

Areas of Expertise

Sustainability | ESG | Brand Strategy | Corporate Communication | Reputation Management | Transformation Management | Stakeholder Management | Leader Communication | Crisis Management | Corporate Brand | Cultural Transformation | Thought Leadership