Didem Namver
Marketing & Digital Transformation Leader | Digital Marketing & E-Commerce Expert | MarTech & AI Strategist
A marketing and digital transformation leader with 25+ years of experience. She has held leadership roles at PepsiCo, Pegasus Airlines, and QNB Finansbank across digital marketing, e-commerce, loyalty, data analytics, and digital transformation.
Didem Namver is a marketing and digital transformation executive with more than 25 years of experience across banking, aviation, and FMCG. Throughout her career, she has led digitalization, marketing transformation, e-commerce, loyalty programs, digital products, and data-driven business initiatives.
At PepsiCo, she served as Marketing Director - Digital Excellence & Consumer Loyalty, leading digital marketing innovation in Türkiye, the Kazandirio consumer loyalty program, and the in-house creative agency. She previously led digital marketing transformation, digital product management, and e-commerce capability development.
At Pegasus Airlines, she led digital marketing and e-commerce strategy across Türkiye and more than 40 countries. She managed the flypgs.com digital sales channel and led the development of the company's first mobile application. Her responsibilities also included digital transformation, performance marketing, marketing automation, user experience, A/B testing, and digital customer experience.
During her career at QNB Finansbank, she held various management roles across digital channels, SME banking products, digital marketing, social media, SEO/SEM, and digital product management. She was also a founding member of the KobiFinans project and contributed to its development.
She also contributes to the development of the industry through her roles as Chairwoman of the Board of MMA Türkiye, Secretary General of REPİD, and Board Member of the Advertising Self-Regulatory Board. She is also involved in university teaching, corporate training, and startup mentoring.
Areas of Contribution
- Digital transformation and digitalization strategy
- Digital marketing strategy
- Marketing transformation and innovation
- E-commerce strategy and growth
- Digital product management
- Consumer loyalty and loyalty programs
- MarTech ecosystem and technology selection
- AI strategy and adoption
- Data and analytics-driven marketing
- Marketing automation
- Digital customer experience
- Change management
- Startup strategy and mentoring
- Executive advisory and corporate training
Areas of Expertise
Digital Transformation | Marketing Innovation | Digital Marketing | Digitalization Strategy | E-Commerce | Consumer Loyalty | Digital Product Management | Data & Analytics | MarTech | AI Strategy | Change Management | Executive Advisory