Çağla Gül

Çağla Gül is an experienced marketing and brand leader who has led marketing, sales, brand management and customer experience in fast-moving consumer goods, finance, retail, culture-arts and food & beverage sectors throughout her 31-year career. Throughout her career, she has specialized in positioning premium brands, customer experience design, destination marketing and creating strong brand perception.

Beginning her professional journey at Eczacıbaşı, she gained experience in product management and brand management; subsequently working in different sectors such as PepsiCo/Frito Lay, Danonesa and Pamukbank, developing her marketing capabilities in the FMCG and finance worlds.

Serving in retail banking and private banking teams at Pamukbank; she assumed active roles in segmentation projects, redefining customer groups and developing product strategies. She gained experience in retail banking products, credit cards and customer segmentation.

During her tenure as Sales and Marketing Manager at 3M, she managed marketing and sales strategies in construction, home improvement and protective product categories; assuming responsibility for team leadership, long-term growth plans and commercial performance processes.

Having spent a significant portion of her career at Kanyon, she served as Marketing and Sales Director for approximately 10 years; leading the process of repositioning Kanyon not merely as a shopping mall but as a "contemporary lifestyle center." During this period, she managed brand value increase, customer experience, CRM, reputation management, event management and community building projects.

During her tenure as CMO at Istanbul Modern, she managed the museum's marketing, communication and business development strategies; working on brand positioning and stakeholder management in the culture-arts sector.

Today, under the Marketing Solutions umbrella, she provides consulting in marketing, sales, customer experience and brand strategies; particularly working on premium brands, retail, F&B and experience-focused business models. She has supported positioning and market entry processes for brands such as Feriye, Dekk, Madera, Cream & Sugar, Restaurant Modern and Café Modern.

Areas of Contribution

• Product and brand management
• Brand positioning and perception management
• Marketing strategy development
• Customer experience (CX) design
• CRM and customer loyalty strategies
• Premium brand management
• Sales and marketing strategies in retail sector
• Growth and brand development in F&B sector
• Image management and reputation management
• Destination marketing and experience design
• Structuring of marketing and sales teams
• Communication strategies and media management
• Community building and event strategies
• Corporate communication and stakeholder management

Areas of Expertise

Brand Management | Marketing Strategy | Customer Experience | CRM | Retail Marketing | F&B Marketing | Premium Brands | Image Management | Destination Marketing | Communication Strategies | Sales Management | Community Management | Event Management | Corporate Communication | CX Design