Bilge Çiftçi
Deputy General Manager, Chief Marketing Officer, Chief Commercial Officer, Chief Growth Officer
Executive, consultant, and board member with 25+ years of experience. She held management roles at P&G, Vodafone, and Eczacıbaşı across Europe & MENA. An expert in strategic marketing, revenue management, product-brand management, innovation, commercial strategy, and category & geographic expansion.
Bilge Çiftci is a business leader and board member with over 25 years of experience in consumer-focused sectors; specialized in marketing, growth strategies, organizational transformation and business unit management. Throughout her career, providing leadership to transformation of different business units at local, regional and global scale; distinguishing herself with sustainable growth, market share increase and profitability-focused management approach.
Combining her engineering-based analytical approach with marketing, commercial strategy and leadership perspective, Çiftci has gained strong experience spanning from consumer products to technology across a wide range of sectors. Throughout her career, assuming senior-level responsibilities in both business unit leadership and marketing functions; providing leadership in numerous critical areas from sales and profitability management to brand strategy, innovation to organizational transformation.
Serving in P&L responsibility roles in local, regional and global structures, Çiftci has created sustainable success stories in brand and commercial strategy, revenue management, innovation, consumer insights, communication strategies and omnichannel marketing. She has particularly strengthened organizational performance through her leadership demonstrated in challenging economic conditions, intense competitive environments and transformation processes.
Managing teams from different cultures in Europe, Middle East and Africa regions; she has gained significant experience in cross-cultural leadership, organizational transformation and geographic expansion processes. Assuming active roles in acquisition and integration processes; she has provided leadership to transformation programs uniting different business models around shared objectives.
Today, providing consulting and board-level support to organizations in growth strategies, marketing transformation, organizational structuring and leadership development.
Areas of Support
- P&L management and profitable growth strategies
- Marketing strategy development and implementation
- Brand management and brand transformation programs
- Digital marketing and omnichannel strategies
- Consumer insights and market research
- Revenue management and commercial strategy development
- Corporate communication and reputation management
- Organizational transformation and cultural change leadership
- Geographic expansion and international growth strategies
- Innovation strategies and creation of new growth areas
- Post-acquisition integration processes
- Cross-functional team leadership and organization design
Key Areas of Expertise
Marketing Strategy | P&L Management | Brand Management | Organizational Transformation | Commercial Strategy | Innovation | Consumer Insights | Digital Marketing | Corporate Communication | Revenue Management | Cultural Transformation | Global Leadership | Geographic Expansion