Expert

Ayşin Aşkar Bicioğlu

Head of Design, CCO, Consultant

Ayşin Aşkar Bicioğlu is a creative strategy consultant with 25+ years of experience in fashion/textiles. An expert in design, concept, and brand identity. She combines aesthetic vision with technical knowledge and develops sustainable, holistic design languages for brands.

Ayşin Aşkar Bicioğlu is a design and concept leader with over 25 years of experience in the fashion and textile industry, who has guided Turkey's leading brands with her creative vision and strategic perspective. Throughout her career, she has focused on strengthening the distinctive identities of brands with her aesthetic sensibility, technical expertise, and innovative approach.

Starting her professional journey as a design assistant at the Nap Intimates brand in New York, Bicioğlu had the opportunity to gain in-depth knowledge of the dynamics of the lingerie market. During this process, she gained technical expertise in patterns, fit, and design; by providing design support to international brands such as Victoria's Secret and Princess Tam Tam, she gained experience in all stages of the global production and design chain. This period laid the foundation for a strong international perspective in her career.

In the following years, working at global fashion brands such as Bestseller and GAAT International, Bicioğlu specialized in purchasing, product development, and design management, taking on an effective bridging role in fashion production processes between Turkey and Europe.

Working at Penti Giyim between 2007 and 2025, Ayşin Aşkar Bicioğlu led the brand's creative strategies in senior positions such as Design Director, Chief Concept Officer (CCO), and Concept & Design Consultant. During this period, she pioneered the establishment of Penti's Design Center affiliated with the T.R. Ministry of Industry and Technology, and brought the brand's design power to the fore nationally and internationally through university collaborations, patented product projects, and innovative collection processes.

Today, under the Ayşin Bicioğlu Studio, she provides consulting in fashion, concept, and design, guiding brands in design strategy, collection development, and creating a creative roadmap. By combining her creative vision with a strategic management approach, she continues to increase the competitiveness of the Turkish lingerie sector on a global scale.

Bicioğlu also leads production-focused social projects through the association she founded to support the participation of individuals with special needs in economic life. This work is a reflection of her belief that product design is not merely a solution to an aesthetic need, but a powerful tool for social transformation, inclusion, and sustainable development. In her projects in this field, Ayşin Bicioğlu collaborates with organizations to support them in reaching their sustainability goals and continues, as part of her personal mission, to spread social-benefit-focused production models.

Areas of Support

Design strategy and creative direction
Collection development and concept design
Fashion brand positioning
Product development and innovation
Design center establishment and management
University collaborations and research projects
Sustainability and ethical production consulting
Social impact and inclusive design projects
International market expansion for fashion brands
Design team leadership and mentoring

Key Areas of Expertise

Ayşin Aşkar Bicioğlu