Expert

Ayşe Gökçe Dönerkaya

Brand Strategy, Digital Growth, E-Commerce, Fractional CMO

(1 reviews)

With my 20+ years of experience in global brand communications and digital marketing, I'm here to contribute to the growth of brands and the development of professionals through marketing investments and digital marketing plans aligned with business goals.

Ayşe Gökçe Dönerkaya is a marketing leader who has specialized in brand communication, media management, digital marketing, and growth strategies throughout her career of over 20 years, transforming the experience she gained in global brands into structures that create value for startups, organizations, and professionals today.

Serving as Media and Digital Marketing Manager at global companies such as L’Oréal, Nivea, and Ferrero during the last 10 years of her career, Dönerkaya has led across a broad scope, from creating communication strategies for hundreds of brands to designing consumer journeys, and from e-commerce growth to optimizing media investments. During this process, she has developed strong expertise in the areas of brand growth, performance marketing, channel management, and data-driven decision making.

Today, she provides consulting to companies, entrepreneurs, and professionals under the umbrella of her own startup, Grow Together. While leading the strategic growth journeys of companies with the Fractional CMO model, she conducts audit programs and performance-oriented initiatives aimed at increasing the effectiveness of marketing investments.

At the core of Dönerkaya’s approach lies not only developing strategy but also building structures that learn, execute, and evolve together with teams. Therefore, by supporting her consulting work with training, mentorship, and applied development programs, she prioritizes sustainable competency transformation.

Her areas of expertise include target audience strategies, consumer journey design, digital channel optimization, data-driven growth strategies, brand communication, and marketing budget management. Thanks to her approach that particularly bridges theory and practice, she supports brands in developing measurable and sustainable growth models tailored to their own stories.

Alongside her professional life, Dönerkaya, who focuses on continuous learning, sharing, and development, contributes to the transformation journeys of individuals and teams through mentorship, training, and community-based learning models.

Areas of Contribution

Brand positioning and growth strategies
Fractional CMO support and marketing leadership
Target audience analysis and consumer journey design
E-commerce growth and digital performance optimization
Digital marketing strategies and ROI-oriented growth models
Marketing budget planning and optimization
Data strategy and performance measurement systems
Campaign performance management and media optimization
Social media and channel-based growth strategies
Agency selection, pitch processes, and performance management
Storytelling in business life and effective presentation design
Training, mentorship, and competency development programs for marketing teams
Career mentorships, one-on-one coaching, and digital marketing development programs

Areas of Expertise

Ayşe Gökçe Dönerkaya