Expert

Arzu Yazgan

Brand Director, CCO (Chief Communications Officer), Executive Board Member, Consultant, Coach & Mentor

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In the last 16 years of her 30-year career, Arzu Yazgan held senior management roles in the automotive sector. She is an expert in brand, retail management, marketing, and corporate communications. She is a professional Coach and Mentor.

Arzu Yazgan is a business leader with 30 years of experience in the automotive sector; specialized in marketing, brand management, corporate communication, retail management and organizational transformation. She has served in C-level roles for the last 16 years of her career and assumed leadership responsibilities at Executive Board level.

Beginning her professional career at Doğuş Automotive, Yazgan worked in various functions ranging from planning and logistics to marketing, dealer management and retail operations, developing deep expertise in the end-to-end operations of the automotive sector. She gained marketing leadership and retail operations management experience in the Volkswagen Commercial Vehicles brand.

Continuing her career at Tofaş, Yazgan assumed positions as Alfa Romeo Marketing Manager, Alfa Romeo and Lancia Brand Director and subsequently Corporate Communication Director. During this period, she managed product launches for global brands such as Fiat, Alfa Romeo, Jeep, Ferrari and Maserati; providing leadership in strategic management of multi-brand structures, brand positioning and communication processes.

Following the merger of Fiat Group and Chrysler, she played active roles in Turkey operations integration process; assuming critical responsibilities in change management, stakeholder management and organizational transformation.

Possessing strong experience in business and marketing strategy development, crisis and reputation management, employee communication, corporate communication and stakeholder management, Yazgan today provides support to brands through her consulting company in sustainable growth, leadership development and strategic communication.

As a coach and mentor, she particularly designs programs supporting women leaders' development; providing contributions to individuals and organizations in mentoring and leadership development.

Areas of Contribution

Brand strategy and brand management
Corporate communication and reputation management
Crisis communication and stakeholder management
New product and brand launches
Retail and dealer network management
Organizational transformation and merger processes
Employee communication and corporate culture
Leadership development and mentoring
Women leadership programs
C-level executive coaching
Automotive sector strategies
Sustainable growth and business development

Areas of Expertise

Arzu Yazgan